Kellogg’s Spoon-feeds Activism with Woke Cereal

(FRC) Kellogg’s hasn’t been sugar-coating its agenda for years. But its latest venture — a “create-your-own-pronoun” cereal for kids — is bowling over parents. “Boxes are for cereal, not people,” the company insists about its new Together with Pride rainbow edition that donates $3 from every box to an extreme LGBT group, GLAAD, who’s out to recruit and confuse your children. Of course, anyone who’s been online or walked the aisles of a grocery store knows that some companies will do anything to pander to the radical Left. But this June, these brands are on a collision course with a group of fired-up American shoppers who might just eat them for breakfast.

Everyone from Coca-Cola to Major League Baseball could have told Kellogg’s it was a bad idea. After speaking out against Georgia’s election reforms, the fixture in American soda has taken a major hit — not just in profits, but in PR. Thirty-seven percent of Americans (myself included) say they’re less likely to buy Coke products now, leading several CEOs to wonder: go woke, go broke?  (Read More)